Example Methods of Internet Marketing

Similar to traditional marketing methods, Internet marketing can take many forms.

When starting out, it is often a difficult task for businesses to navigate this confusing terrain and get some clear cut answers on what forms of Internet marketing will work best for their business. Often a search for information on Internet marketing can leave people more confused than when they began their research – and authors tend to use technical jargon to explain themselves – assuming that the average business person knows what they’re referring to.

This blog was created to solve that problem.

In plain English then, here are some of the important types of Internet marketing methods to evaluate for your business:

1.) Your website: Owning a website (by itself) will not get you the results you’re looking for…but it’s the foundation upon which most businesses build their Internet marketing strategy.  Important considerations for your website include user friendliness, professional, match your industry, match your brand identity, reliable (you must have a reliable hosting company in place to host your site), secure (if processing online payments or dealing with confidential information), grammatically sound, search engine friendly and engaging.

2.) Email: An email marketing list can be an online marketer’s single largest asset. There are many excellent programs available for sale that help businesses to store and organize email contact information for a company’s clients and prospects. These email programs include a variety of different functions including standardized email templates (so you don’t have to design your own), email tracking options (who has opened your email, etc), broadcast email options and so forth.

3.) Paid advertising: Paid advertising can come in a variety of forms online. Some of the most common methods are banner ads, text ads, and Google Adwords advertising.  In the case of Google Adwords advertising, they are viewable on the right hand column of the page when you do a Google search for a particular keyword or string of keywords. Through Google’s program you can bid on having your business information in the form of a website link -placed in the right column search results screen when someone does a search on Google. An example would be having your flower shop’s website brief text advertisement and link appear on the page when somebody does a search for “Flower orders”. Charges for Google Adwords work on a bid basis (supply and demand driven) and usually range from $.05-$1.00 per click that your website attracts, but can also run a lot more for very competitive keywords. The exact charges will depend on how competitive the bidding is on the keywords you wish to bid on.

4.) Search Engine Optimization (SEO): Search engine optimization is commonly referred to as “organic” search, versus the pay-per-click, which is referred to as “paid” search results advertising. In a nutshell, search engine optimization is the act of achieving high rankings within popular search engines for your website, or web page. Google and Yahoo! own the lion’s share of Internet traffic, (about 80%) with smaller market share held by MSN and a few other players. Search engine optimization is broken down into “on site optimization” or “on page optimization” and “off page optimization”. On page optimization consists of making your website search engine friendly so that search engines can find it and index your pages in their search results while off page optimization focusses on how to gain higher rankings through activities such as building inbound links to your website. (the more relevant the website and more popular it is, the better).

5.) Affiliate Marketing: Affiliate marketing is essentially the act of deriving traffic for your website through referrals from other websites that have in interest in promoting your product or service. For instance, if you sell running shoes, you could cultivate online partnerships with a blogger who runs a blog about running. By asking that individual to install a link on his website to promote your brand of shoes, the blogger might receive a fee of $1.00 for every qualified visitor who visits your website, wanting to learn more about your shoes. Affiliate marketing can be a highly effective way of marketing a product over the web, especially if the commission you are willing to pay provides significant motivation for affliates. Like pay-per-click, affiliate marketing tends to be most effective in promoting with higher ticket, higher margin products, as commission payments can be more generous (increasing affiliate partner motivation levels to refer leads to your business) and once commission is paid to affiliates, you’ll have ample profit left over for yourself to make the arrangement worthwhile.

Another way to think of affiliate marketing – to use a tradional analogy – is to view them as commission based salespeople who can sell your products or services.

6. ) Press Releases: The Internet is a great vehicle for press release distribution. Many businesses have shown significant success in distributing press releases over the Internet through Internet – based wire services – and by building their own list of writers, reporters, editors and bloggers and distributing newsworthy articles that they might be interested in posting, directly to them. Often, press releases are used within the off page portion of a website’s search engine optimization strategy, as search engines like PDF files, and planting links back to your website at the end of articles are a powerful way of generating higher rankings for your website for desired keywords.

To learn more about the various types of Internet marketing availble, along with additional details on the methods listed, sign up for our free newsletter.

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