Generate Online Traffic By Purchasing Existing Websites

August 19th, 2011

 

Establishing a great online presence and significant traffic from the major search engines can take a little longer with a brand new domain name / website versus an existing or “aged” domain name /website that has already established “trust” and “authority” with Google.

Think of it this analogy…

Suppose you’ve opened a retail store in your city and you’ve been in business for 3 years, establishing a decent client base, gaining trust in your city without having encountered any major business challenges such as shutdowns or bankrupcies. This all adds up to business credibility. With this accomplished, the ability to reach out to a wider audience and market yourself becomes easier. 

In the online world, things are no different:

Your store = Your website

Your walk-in traffic / customers = Your website visitors / customers

Your lack of business “stoppages” or challenges = Your reliable hosting plan.

Marketing a brand new website, therefore, is more difficult than marketing a more established website. (unless of course your product / service is in extreme demand, in which case it doesn’t matter). You see, Google and the other search engines MEASURE how long your site has been up, the traffic your website receives, the reliability of your hosting plan, whether you know what you’re talking about (the quality of your website content) which Google defines as the average time a visitor spends on your website, and so forth.

So how do you circumvent the internet marketing start-up phase, ensuring that Google and the other search engines see you as an authority website in your industry right from the start? (which will allow you to gain higher rankings more easily).

One great option is to buy an existing website in your industry which has already created trust with Google (in the form of page rank) and has some existing traffic.  A great source for purchasing existing websites is www.flippa.com – they’ve got a huge stable of websites for sale, in almost very industry you can imagine.

Look into purchasing an existing website or domain name to rank higher in the search engines and gain a presence on the internet more quickly. When doing so, there are some things to keep in mind during that ownership transition period that are very important – but that’s another post in itself – stay tuned…

buy_a_website

 

 

 

How to prerecord a webinar that you can deliver “live” infinitely.

August 10th, 2011

 

Recently there’s been a lot of talk about the overall effectiveness of webinars.

Many of the top Internet Marketers are now using webinars as a cornerstone of their Internet Marketing efforts, because of the high conversion rates webinar marketing can deliver. In contrast to driving Internet traffic to a sales page, which typically converts website visitors at a rate of between 0.5-2%, webinars are sometimes able to deliver double digit sales conversion rates.

Traditionally, however, the challenges encountered with webinar marketing have included:

1.) Setting up a webinar takes a lot of effort.

2.) During the webinar you have to be online for the presentation.

3.) Webinars can be expensive to create.

4.) You need to speak to a live audience, so you need to deliver a perfect or near perfect presentation.

5.) Webinars can be subject to technical glitches.

A short while ago, a company has come out with what looks to be a great webinar solution that not only simplifies and greatly reduces the cost of putting on a webinar, but also allows you to effectively “recycle” a pre-recorded webinar to play back to live audiences at scheduled times and dates (they’ll think it’s live), automating the entire process for you, right from from reminder emails to thank you pages and viral referral tools. On the surface, it looks to be a great system (disclaimer: we haven’t tested it yet).

So…to summarize this automated webinar software system claims to do all of the following (and has received strong endoresements from top Internet Marketers):

1.) Reduce costs in setting up a webinar by allowing you to use a pre-recorded webinar (powerpoint, webcam, etc) an deliver it an infinite number of times, by using a script to play the recording back to viewers on demand.

2.) Provide webinar scheduling and mangement.

3.) Provide webinar marketing through social media.

4.) Provide thank you messages and viral referral prompts.

Here’s your link to the solution we’ve just detailed: http://evergreenbusinesssystem.com/. Report back and tell us what you think!

We’ll be experimenting with this solution in more detail in upcoming months and report back with a full review and all of our findings- stay tuned!

Setting-up-a-webinar

How to Truly Uncover the Most Profitable Keywords for Your Website

August 5th, 2011

Uncover the Most Profitable Keywords for Your Business the First Time Around.

We’re often asked about what the best methods are for finding the most profitable keywords for a website. It’s a great question…and one that demands a more detailed answer than it did a number of years ago.

Coming up with the best keyword list for your business & website used to focus on using the Google Adwords Keyword Tool, which was designed to be used to check keyword volume and competition for Google  pay-per-click campaigns (and is also used for search engine optimization by “organic” search engine optimization professionals). Typically, a person would derive keyword statistics directly from Google and then cross check keyword search volume and competitive factors using another popular keyword checker such as Wordtracker.

We’ve observed in recent years however, that the statistics reported by Google using the Google Adwords Keyword Tool aren’t necessarily as accurate as we’d like them to be. In fact, many search engine optimization professionals now believe that Google deliberately tries to throw people off in their keyword reporting, because of the intense focus on organic search engine optimization and a desire of businesses push their way up the rankings for highly sought after keyword terms.

For instance, witness the statistics for the two keyword terms, as reported by the Google Adwords Keyword Tool, for a client of ours in the prefabricated housing market:

TERM                         LOCAL (CANADIAN) MONTHLY SEARCH VOLUME

Home kits                14,800 searches per month

House kits               27,100 searches per month

We managed top get this client ranked #1 for both of these “high volume” search terms some  time back in Google.ca. With that accomplished, it would be a pretty good assumption, that they would soak up a really nice chunk of monthly traffic from these two searches, right? Well, not exactly….last month these two terms delivered a respective 22 & 28 visitors  to our clients site. 

So why the anemic traffic numbers?

Some time ago when we noticed that this was happening, we realized that the only fool proof way to truly gauge the potential of any given keyword, was to use it in a pay-per-click campaign BEFORE we optimized a site for that keyword. You see, there really isn’t a keyword popularity tool on the market that will report a highly accurate keyword search frequency. By testing out a nice cross section of qualified keywords in a pay-per-click campaign prior to performing organic search engine optimiation on those keywords, you effectively put an insurance policy on the fact that your efforts will be rewarded. Simply study which keywords deliver the most traffic to your website AND convert into paying customers (this will involve some tracking on your side- more on that later) and focus on that select group in organic search engine optimization efforts. Note: They may not actually be the ones that you thought would be the most profitable keywords.

By devoting some time and attention (and resources) to a pay-per-click campaign to separate the keyword “wheat” from the “chaff”, you therefore kill two birds with one stone. You discover if PPC is a worthwhile endeavour AND you sift through your universe of qualified potential organic keywords (ideally very specific long tail, buyer-oriented keywords), allowing you to focus on the hidden gems that emerge.

finding_the_right_keywords

3 Great Site Resources for Outsourcing Internet Marketing

August 4th, 2011

For many people, getting a start in Internet Marketing can be a daunting task. Getting a strategy in place for areas of specialty such as search engine optimization, social media marketing, affiliate marketing, pay-per-click and all other offshoots/categories on Internet Marketing takes a lot of work. You need to first understand 1.) If your business is ideally suited for Internet Marketing, and if it is 2.) What forms of Internet marketing your business should ideally participate in. (Where the best fit is).

Once you’ve determined all that, you need a “blueprint” or “template” for execution. A series of tasks that you’re going to tackle unfailingly each and every month in order to make your system work. Not disimilar to any other system that genrated progress for you in your other areas of life.

If you’ve got some existing knowledge of Internet Marketing, maybe have seen some results, and want to expand on those results, there are a collection of resources that you can make use of that can help you execute on your blueprint at lower cost. (With a little management applied on your end).

Listed below are a collection of websites that will help you/your marketing team make use of some skill sets at lower cost than you might expect, allowing your to ramp up your Internet Marketing efforts with less resources than you might have expected:

www.elance.com

www.odesk.com

www.guru.com

On these websites, you’ll be able to find many individuals and companies from across the world who can assist you with everything from graphic & web design to social media marketing and everything else under the sun.

5 Tips on How to “Recruit” Outsouring Talent:

1.) Create an ad that’s simple and straighforward. It’s important to communicate very clearly. Describe EXACTLY what you want, how you want it done, a due date, and what the end “delieverables” should look like.

2.) Review the ratings of the providers that respond to your ad…they’re usually quite accurate and predictive. Look for providers that have had multiple reviews written about them, and be suspicious of reviews that look phony and contrived. The more detail provided the better. Invevitably, there should be the odd “less than perfect” review as well.

3.) Email a short list of providers (end candidates) with questions in order to gauge their response times, and whether you’ll run into any language barriers (if they live in other countries for instance).

4.) Establish some milestones to track whether your provider is on track or not during the project(s). It’s also advisable that you have them send you a progress report on an interval that you’re comfortable with.

5.) After your project has been completed, give the vendor an honest rating for the project they’ve performed for you. If they’ve done a good job, it’s important that you pay them fast in order to establish a trusting working relationship, and for them to provide you with a positive rating as an employer (employers are rated on the site as well). Your positive ratings as an employer will impact your ability to “recruit” future outsourced talent, especially important if they’re in high demand.

*** Remember that “cheap” can be the most expensive way to go in the end. Look for competitive rates, but also people who you think can offer strong value and who are very experienced at what they do. Of course, it takes some initial knowledge of their skill sets to make that determination in the first place.

outsource_internet_marketing

New Study Reveals Interesting Data on Social Media Advertising

August 2nd, 2011

Some new data put out by the Pivot Group, reveals some interesting data on social media advertising. In the chart provided below, respondents provided their answers about how they’re currently using social media, and how they intend to use it in the future:

The Breakdown of Spending on Social Media Networks

The Breakdown of Spending on Social Media Networks

Some of the trends that we see if the chart were to be expected, such as the downward spiral at MySpace, and their relative lack of market share in ad spending.  Another not-so-obvious player to most people is Zynga…the social media gaming company that offers in game advertising/messaging. The social media gaming space is hot, and Zynga’s seen a nice bump in ad revenues because of it.

We see a lot of experimentation going on with social media advertising, with many businesses scambling to find the right mix of properties to advertise with. The fact remains that certain businesses are going to be more suited to placing ads on certain social media properties versus others. For instance, MySpace has a very young, music oriented demographic, while Four Square is much more suitable for hospitality-oriented businesses. As with all other forms of marketing, it comes down to understanding your target demographic…we can’t lose sight of this. 

The data also points to the fact that advertisers are much more inclined to look outside of the top few social media sites in order to experiment with better return on investment possibilities. Often, when a social media property gains a lot of quick momentum, but hasn’t become saturated with advertisers, a great advertising “arbitrage” opportunity exists (to use a financial term). We saw this with the “bargain” per-click rates that Facebook was offering a few years back. We see some of those opportunities for low per-click rates opening up on some of the secondary social media properties right now. It all boils down to supply and demand.

The Internet Marketer’s Most Coveted Skill Set.

July 28th, 2011

What the most important skill set to have as an Internet Marketer?

If somebody told us that we could only keep one person on staff in order to deliver the results that we promise, what skill set would we keep?

To start off, there are many skills an all round Internet Marketer has to be proficient in, including website design (and updating), multimedia skills (video for instance), server-side technical skills, social media knowledge, onsite optimization skills, link-building (a skill set in  and of itself right now), content writing, public relations skills, and much more.

If you’re in the Internet Marketing industry….or follow what’s been going on pretty closely in recent years, you’ve likely heard the expression, “content is king”. Content writers create content. (static written content at least, which is most versatile at the moment). Enough said.

If we had to keep one skill set at Optima (if a gun were pointed to our heads for instance), we’d keep the content writer. A thinking man’s content writer who writes great content for our clients – content that is read, increases the ever crucial time on site metric, gets indexed, is authoratative, gets retweeted, etc, etc. You can then teach that person the other stuff.

Here’s one of many examples of why quality content writing is so important in Internet marketing:

With so many ways to try and “game the system” in a main form of Internet marketing like search engine optimization, one thing that’s much harder to game are time on site metrics which ultimately lead web pages to higher rankings. (and Google knows this). If somebody Googles a keyword and spends twice the amount of time on a web page on your site as opposed to your competitors, Google will infer that you’ve got better topical content on your website that delivers the right information /answers. More relevance then translates into higher rankings for those individual web pages.

Understanding that content truly is king, you need to have a great content writer on hand at all times in SEO…and if you had to build around one skill set – content writing is the one.

seo and content

seo and content

How to optimize videos on YouTube

July 27th, 2011

In order to get serious traffic for your video content on YouTube, you need to optimize them properly.

We found a nice summary article about YouTube video optimization posted on search engine journal, about how you can effectively optimize your videos on YouTube in order to get high rankings for them. it’s an updated piece, complete with new important information detailed (note the importance of having keywords in the script of the video – you need to have this properly planned out).

Check it out on the search engine journal’s website, listed below:

http://www.searchenginejournal.com/youtube-video-optimization-from-a-to-z/31278/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SearchEngineJournal+%28Search+Engine+Journal%29

Google launches AdWords Express – geared for local business advertising

July 27th, 2011

Google has just announced the launch of Google AdWords Express, a service geared to assist local business with targeted advertising.

It’s been known for quite a while that one of Google’s many goals was to make a big splash into local business advertising. It was a big enough priority that they made a huge offer to Groupon (which was rejected).

The product was first launched under a name called “Google Boost” last October, and was tested with a bunch of trial business customers. The product was since renamed to Google AdWords Express and has gone through a full-scale launch.

Here’s a direct link to Google’s blog, which has a video explaining the service:

http://googleblog.blogspot.com/2011/07/making-local-online-advertising-easy.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FMKuf+%28Official+Google+Blog%29

Pay-Per-Click Advertising Site Disclaimer

August 19th, 2010

It can take a little fiddling with pay-per-click advertising to get it right. You need to do a thorough keyword analysis, targeting specific, high-converting keywords at a price that will still deliver a strong return on investment for your business. You then need to do ongoing monitoring of your PPC campaign to make sure you’re maximizing the return on your campaign.

Another big element which contributes to the overall success of your PPC campaign with Google is your Google quality score. When Google gives your campaign a high quality score, your average ad positioning goes up, and your PPC goes go down. In order to earn a high quality score it’s essential that you play by Google’s rules.

One things that Google looks for when rating your website- and hence campaign -is a website disclaimer and full contact information (so that people can reach you by phone, if needed, etc). Factors that legitimize your business.

To create a quick site disclaimer without it taking much of your time, use the following website tool.

http://www.easyriver.com/free_disclaimer.htm

Components of a Google Ranking.

August 18th, 2010

How Google Ranks Web PagesA frequent question that you get in the search engine optimization industry is, how does google actually rank web pages?

Well, the short answer to that question is that we’ve got a reasonably good idea of how google ranks web pages in the its search engine results pages, but we’re not 100% certain.

A survey of 72 leading SEO’s reveals what these search engine optimization professionals feel are the main factors involved in Google ranking web pages.

The main factors contributing to how you rank in the search engines in order of importance are the following items:

1.) Trust or “authority” rating of a specific domain.
2.) Link popularity of the specific web page.
3.) Anchor text of external links to the specific web page.
4.) On page keyword usage.
5.) Domain registration and hosting data.
6.) Traffic and CTR data.
7.) Social graph metrics.

This list seems to be pretty accurate based on my personal experience. I would personally argue that click through rates in the search engine results pages are of greater importance than shown in this list howeve and should be higher than the #7 spot. Time on a page and bounce rate factors in to greater and greater importance on web pages these days, backing up the fact that “content is king”.