It did what all ads are supposed to do: Create an anxiety relieved by purchase
David Foster Wallace, Infinite Jest
Display advertising is a graphical form of online advertising (often referred to as “banners”) that appears next to content on web pages, IM applications, email and more. Display ads come in standard sizes and can include text, logos, pictures, or even rich media.
Sitting in contrast to text based ads, display advertising makes use of images, audio and video, which can communicate a richer advertising message.
Like other forms of digital marketing, display advertising offers significant advantages over traditional advertising in magazines, newspapers and TV. Both behavioral and demographic targeting are available at increasingly granular levels, allowing you to target your desired market with laser focus. (Ex: People who live in Colorado who have expressed an interest in fishing). The more targeted the campaign, the more costly the click.
After putting your target market in the cross-hairs, you’ll be able to track the performance of your campaign in real-time allowing you to track important metrics like impressions, conversions and clicks to flush out your campaign ROI, on the fly.
Quick tip: Try dynamic retargeting: Create unique ads for each product or service and target people who have looked at that same product or service on your site so they see your ad on other websites to up your conversion rates as high as 400%. You may also identify products that are purchased together to serve up complimentary ads.
If you’re new to display advertising, Digital Instinct will help you to craft eye-popping banner ads, that are clean, concise and communicate your value proposition in limited space, with the right calls to action. Calls to action can prompt people to click, call, incent a download, provide a coupon, get free estimates and more.
We invite you to get in touch with Digital Instinct about your display advertising options. Click on the big orange button below in order to take advantage of a free, no-obligation 30 minute consultation that will open your eyes to the powerful possibilities in display advertising.
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