Google launches AdWords Express – geared for local business advertising

Google has just announced the launch of Google AdWords Express, a service geared to assist local business with targeted advertising.

It’s been known for quite a while that one of Google’s many goals was to make a big splash into local business advertising. It was a big enough priority that they made a huge offer to Groupon (which was rejected).

The product was first launched under a name called “Google Boost” last October, and was tested with a bunch of trial business customers. The product was since renamed to Google AdWords Express and has gone through a full-scale launch.

Here’s a direct link to Google’s blog, which has a video explaining the service:

http://googleblog.blogspot.com/2011/07/making-local-online-advertising-easy.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FMKuf+%28Official+Google+Blog%29

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