Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.
Steuart Henderson Britt
PPC Campaign Management
Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
Making sure pay-per-click campaigns materialize into superior ad placement positions, lowest possible cost per clicks and sky-high conversion rates is both an art and a science, ideally left to an experienced PPC specialist.
Keywords, ads and landing pages need to be tightly relevant and synched up, proven calls to action need to be present and frequent testing should occur for optimal results. Furthermore, ensuring that campaign quality scores are as high as possible will positively impact ad positions because of the way Google’s Adrank algorithm works (Adrank = CPC bid * quality score).
Quick tip: Did you know that ad extensions – can increase conversion rates up to 30%?
Use ad extensions for superior campaign results.
As with the “organic” side of search marketing, or search engine optimization, it’s important to “partner” with Google in all pay-per-click marketing. Following Google’s best practices guidelines ensures that you’re playing by the right set of rules.
To find out how Digital Instinct helps businesses achieve achieve out-of-the-ordinary PPC results, through our advanced PPC campaign management, click on the big orange button below to book your free, no-obligation consultation today.
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