Search Engine Optimization – Essential Starting Points

If you’ve read some of my posts in the “Internet Marketing – The Basics” section, you should have a reasonable handle on what search engine optimization is all about at this point. You may remember that search engine optimization is broken down into two seperate parts called “one page optimization” and “off page optimization”.

“On page optimization”  of course, seeks to improve the ability of your site to rank on search engines by making your site’s design more “friendly” to search engines.

What are some of the components that are of huge importance to making your site friendly to search engines? (and by “friendly” I mean that search engines can find, index, and properly rank your website’s pages).

First of all you have make it easy for search engines to find you.

How do you do this?

You have to build your site with a technology that search engines can actually read. Among the technologies that search engines have a high degree of difficulty in reading are flash (which is used to create website animation), javascript, and the use of frames on your website. Plain HTML on the other hand, is easy for search engines to read. Use the technologies that search engines cannot read very judiciously, or better yet, not at all. If you currently use them in excessive amounts, replacing them is a must for best results. Especially if they’re being used in menu systems.

Once you’ve made any necessary changes to the technology of the site, you need to make sure that your site’s menu structure is simple. Experts generally agree that no more than two levels should exist in your site’s navigation structure…this way search engines will have quick access to all your pages. We don’t want the search engines to have to dig deep to find the pages you want ranked, do we?

With #1 and #2 checked off your list, I also highly recommened that you submit a sitemap of your website to the major search engines (Google, Yahoo!, MSN). That way you won’t be relying on their the search engine “crawlers’ or “robots” to find your website on their own from links to your site from other sites. They’ll effectively have a “table of contents” of your site on file – and this will improve the odds of your site’s pages being indexed in search engines and the list of pages you have indexed will be more complete.

Stay tuned for more on page optimization tips in the future.

Tags: , , , ,

Comments are closed.